- Describe ways that candidates get their messages to voters
- Analyze the role of interest groups in the election process
- Explain how candidates and interest groups try to influence the way people vote
- Explore the importance of the media in election campaigns
- Examined historic campaign ads from previous presidential election cycles to identify propaganda techniques
- "I Like Ike" (Dwight Eisenhower, 1952)
- "Kennedy For Me" (John Kennedy, 1960)
- "Daisy" (Lyndon Johnson, 1964)
- "Nixon Now" (Richard Nixon, 1972)
- "Prouder, Stronger, Better" (Ronald Reagan, 1984)
- "Bear" (Ronald Reagan, 1984)
- "Tank" (George H.W. Bush, 1988)
- "Read My Lips" (Bill Clinton, 1992)
- "Rats" (Republican National Committee, 2000)
- "Windsurfing" (George W. Bush, 2004)